Designing a beautiful digital experience for a purpose-driven bank
Client: Bank Australia
Role: UI Designer
Agency: Paper Giant
Year: 2024
We worked with Bank Australia, a customer-owned and purpose-driven bank, to design a beautiful website that better serves their customers and effectively expresses their brand values.
Recent research revealed that nearly 75 percent of Australians would shift banks based on their own values. Bank Australia invests in the environment and social initiatives. As a B Corp, Bank Australia doesn’t invest in fossil fuels, gambling, tobacco, live animal exports or arms.
With such a strong brand proposition, Bank Australia recognised a need for change: their previous website was outdated and no longer represented their brand. The information architecture was confusing, and there was also a missed opportunity to build trust through storytelling. Bank Australia engaged Paper Giant to design a beautiful, user-friendly website that communicates its values.
The Challenge
The Website
We created a new Design System and website that reflects Bank Australia’s values, motivating new customers to join, and better serving existing customers with their banking needs.
In our design process, it was important that the website felt different to that of a major bank, whilst communicating a sense of trustworthiness. We ensured that product information was clear, transparent, and easy to peruse.
Page designs were humanised by the inclusion of features, such as voice modules, that added vibrancy. We also added content modules highlighting Bank Australia’s social positioning to ensure customers could see the direct connection between their investments and the bank’s impact.
Impact
Bank Australia’s re-designed website successfully communicates the bank’s value proposition and emphasises a point of difference. Its intuitive design also serves to instill confidence in customers and prospective customers that Bank Australia is a sector leader.
The redesigned website, with its focus on useability, aesthetic harmony and communicating its unique and socially-focused brand, has the potential to boost Bank Australia’s market share and subsequent social impact.